Client: Badminton Ontario
Project: Custom Prize Redemption program
This special project helped solve a number of problems regarding prizes at Junior Tournaments. Athletes compete in up to 3 events (singles, doubles and mixed doubles), and in their junior years it is typical to see one athlete dominating an age group, often winning all three events at one tournament. The problem was that athletes would win the same prize three times.
This new online program was participation based, and acted as an affinity program as well as a prize distributor. Athletes would win points at events, and save them up to redeem for whatever prize they wanted! This also helped sponsored athletes choose a prize they could wear, as some weren't able to wear the tournament series sponsor prizes.
A final bazaar is held each year at the championships, where athletes get to try on the merchandise and snatch up any inventory on sale.
This is a custom program - if you are interested in your own prize redemption program, please contact us!