Pringles is a long-standing brand, that dominates the stacked potato chip market.
This concept was created to highlight its position in the marketplace, and stand out on the shelves of markets everywhere in order to attract new customers and gain attention.
The limited-edition square box is designed with a "push-up" bottom that enables the user to push the chips out, rather than reach in or shake them out.
The package was manufactured to produce an actual sample.
[ THIS WORK IS FOR PORTFOLIO PURPOSES ONLY ]