Client: Badminton Canada & The Federation of Badminton Clubs
Project: 2014 Badminton Pan Am Championships
The 2014 Badminton Pan Am Championships were a test event for the 2015 Pan Am Games in Toronto, Canada.
This client required an entire branding identity - logo design, souvenir shirt, web design, and poster.
We delivered a fresh and vibrant look that linked the event not only to the Pan Am Games, but to the Federation of Badminton Clubs who were organizing the event.
The organizers requested only one thing; that we include an element of their organization - the Federation of Badminton Clubs.
The Federation's branding consists of the same colours, and since the 2015 Pan Am Games logo is also colourful in nature, we used that to link all three together - which was an unexpected bonus to our client.
The playfulness of the shuttles moving in a circle represents the power that this event has in bringing people together from all over the Pan America's. That symbolism spoke to the organizers and this was the starting point to the rest of the design work.
The website featured a third party ticketing system, but needed a systematic way to layout in the information so that it was easy to read and simple to understand.
Quick navigation under the banner sends the user to either the main ticket area, or to the bottom where the passes are available.
The colour scheme mimics the colours found in the logo and Google Fonts were used in the body copy.
The organizers specifically requested an 8.5x11 poster and that all the information given was included in the design.
We incorporated the same ticket information boxes in the poster that are found on the website, to visually link the two together.
This shirt was created in two different colours to sell as a souvenir to the participants and fans.
It features a custom design, and sublimation printing on a dry-fit shirt and sold for $25 at the event.
The badminton officials needed an identifier to wear at both the Pan Am Championships and the 2015 Pan Am Games. As the gyms get chilly when you are not actively participating in an event, these soft-shell micro-fleece jackets were sourced, designed and embroidered for this client.
In addition to the souvenir shirts required for the event, an affordable volunteer t-shirt was also designed and supplied for this client.
The slope of the artwork mimics the slope of the souvenir shirt, to bring symmetry to those walking around at the event.
A souvenir program was designed and printed for this client, in both french and english.
The french translation was provided, along with the printing, and delivered to the client.