Brand Identity
CONNECT WITH MORE CUSTOMERS
Brand Identity is the visual story you tell that connects your brand with your customers.
WHY DO I NEED A BRAND VS. A LOGO?
A logo is an identifiable mark or symbol, but a brand on the other hand is the emotion people feel when they interact with your brand. It is what helps them say, 'this is the brand for me'. This plays a major role when companies have very comparable services and price points, but it is the brand that ensures a customer's selection and loyalty to you.
If you are ready to connect with your customers, need to reach your target market, looking to start generating loyalty and sales, or just ready to invest in your brand to help you leap forward, then you're in the right place.
“People don’t buy what you do, they buy why you do it.”
OUR BRAND IDENTITY PACKAGE
This collaboration is a 4-week process that takes us through detailed brand discoveries that reveal the intention and depth of your brand.
WHAT YOU'LL GET
On top of our initial consultation and brand discovery, you'll get a vision board and logo sketches that show the creative direction these steps have brought us to. Once we've nailed the direction, we really dig deep to develop our concept into something truly magical. Upon reveal, you'll get all the assets shown below.
A CUSTOM LOGO
A good brand begins with a well crafted logo that speaks to your audience. We start with sketches and a vision board so you know you're getting something completely custom.
You'll also get custom illustration, a typeface, and unique colours - keep reading!
MARKETING PIECES
Assets you need to showcase your brand and maintain consistency. Four assets are included in your package.
Examples: business card & other stationary items, package design, web banner, display banner, poster, social media event posts, package design, mailers & door hangers
Mix + match! Inspired by something you saw at a local business or your favourite Instagram account? No problem, we will custom make a package that takes care of your needs. The possibilities are endless; if you have an asset in mind you don't see here - let us know.
PATTERNS, ICONS + ILLUSTRATIONS
These visual elements support your brand and are a crucial part in telling a story your customer can relate to. Icons and illustrations are great to use on your website, or marketing pieces such as mailers!
BRAND GUIDELINES
A reference guide on best practices; colour usage, typography etc. that you can hand off to another team member or agency to ensure consistency in how you deliver your brand.
SOCIAL MEDIA ASSETS
Our online presence is such an integral part of businesses today, so to help maintain your brand consistency we include icons, favicons, imagery and banners for all your social accounts.
OUR CONTINUED SUPPORT
We are here to support you as you launch your new brand, and available for additional pieces you may need as your brand and business evolves! Any add-ons such as web design or other marketing materials, can be added to your initial proposal or saved for later. Either way, think of us as your own in-house team of marketing soldiers that you can call upon to fight your battles!
READY TO EXPLORE THIS A BIT MORE?
Let's have a chat, go through the initial consultation and make sure we are the right fit for each other. We are completely transparent about our expectations and you should be about yours. Let's take your brand to the next level!